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AEROSMITH ROCKS THIS WAY TO GUITAR HERO®: AEROSMITH®

AgoraElliott - 06/29/08

Epic Collaboration Creates First Music-Based Game to Feature One Band.


Santa Monica, CA Fire up the fret board, crank the amp to 11 and get ready to rock this way with Activision, Inc.'s (Nasdaq: ATVI) Guitar Hero®: Aerosmith®, the first game built around the legendary music of America's Greatest Rock 'N Roll Band: Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer.  Slated for release this June, this latest installment from the franchise with the #1 best-selling video game in 2007, puts players in the shoes of Perry (guitar), Whitford (guitar) and Hamilton (bass), as they rock out alongside frontman Tyler and drummer Kramer.  Gamers will experience Aerosmith's GRAMMY® winning career, from their first gig to becoming rock royalty, in a way that no other entertainment vehicle offers.
 "Having a game built around Aerosmith has been a huge honor and really a great experience for us," says Joe Perry. "We've put a lot of ideas into the game so that fans can have fun interacting with our music, getting inside our body of work and learning about the band's history."
 
Steven Tyler says, "Any band that can go from 'Don't Want to Miss A Thing' (Aerosmith's #1 smash hit) to the ass-kicking 'Sweet Emotion' to the cheekiness of 'Love in an Elevator,' to the classic ballad 'Dream On' shows why Activision chose us to headline this game based on the diversity of the Aerosmith catalog. Not only is songwriting a bitch, but then it goes and has puppies."
 
Perry adds, "On a larger scale, it's cool for us to be pioneers helping to rebuild the music industry through a format like video games.  It's great for rock since the record companies are struggling to make sense of how things are changing.  Fans want to get and experience music in new formats--and there are going to be some of them who will play the game, then pick up the guitar for real and start bands. It's what's happening now, and it's only going to build more momentum in the future.  It's a massive change for the music business."

"We are extremely excited that Aerosmith chose to team up with Guitar Hero, bringing one of the world's all-time best-selling artists together with one of the biggest video game brands, to deliver a new and unique interactive way for our customers to connect with artists and their music," said Dusty Welch, head of publishing for Activision/RedOctane.  "This partnership will give Aerosmith, a band that has sold more than 150 million albums worldwide, a powerful and innovative platform to reach their fans and new audiences."